Monetisation Reality
Why Sponsorships Are Rarer Than You Think
Sponsorships look easy from the outside. Inside, they’re inconsistent and often unavailable for small channels. Brands want proof, consistency, and a clear audience fit.
Brands want predictability
If your views swing wildly, brands hesitate. They need predictable performance to justify the spend. That’s why small channels with unstable traffic have a harder time landing deals.
Audience fit matters more than subscriber count
A tight audience in a specific niche can earn sponsors faster than a broad audience with weak engagement. Brands want relevance. If you can show that your viewers actually care about the product category, you’re ahead.
Why most sponsorship outreach fails
- Generic pitches without audience data.
- Unclear video formats or inconsistent upload history.
- Overpricing without performance proof.
The fix is boring: track your metrics and communicate them clearly.
What to do instead
Focus on affiliate revenue and AdSense while building a stable catalog. Read Affiliate Marketing: What Actually Converts and Why AdSense Alone Is a Trap for realistic alternatives.
Sponsorships are possible. They’re just rare at small scale. Build the foundation first.