Monetisation Reality
Why Multiple Channels Can Save You (or Destroy You)
Running multiple channels can diversify income and reduce risk. It can also crush your focus and burn you out. I’ve lived both sides, and the outcome depends on your system.
Why multiple channels can help
Different niches have different revenue profiles. One channel might earn well in Q4, another might hold steady in Q1. Spreading risk can make income more stable and reduce dependence on a single algorithm shift.
Why multiple channels can hurt
Each channel needs focus, topic clarity, and consistent packaging. If you split attention too early, none of the channels get enough signal to grow. You end up with four half-finished projects instead of one healthy channel.
When it makes sense
- You already have a stable workflow for one channel.
- You can reuse production assets or formats.
- You have clear separation between audiences.
When it doesn’t
If you’re still trying to find your first channel’s identity, don’t split. Focus beats diversification in the early stage. Read Why Your First 100 Videos Probably Won’t Matter to see why early focus matters.
The mental cost
Multiple channels multiply your workload. If you don’t build systems, burnout follows. I cover the burnout angle in What No One Tells You About YouTube Burnout.
Diversification is a tool, not a badge. Use it only when the first channel is stable.