Mistakes
Why Copying Big YouTubers Slows You Down
Big creators can do things that are suicidal for small channels: long intros, broad topics, inside jokes. They already have momentum. You don’t. Copying them usually kills your traction.
Big channels have built-in trust
Their audience clicks because they already know the creator. You don’t have that advantage. Your packaging has to earn the click every time. That’s why CTR is so critical at the small stage.
Big channels can afford slower pacing
When you have an audience, viewers stick around. When you’re small, they bounce quickly. This is why I prioritize hooks and short intros. Watch time matters more than production flair.
Small channels need focus
Big creators can be broad. Small channels need a clear lane. If you’re still discovering yours, read Why Your First 100 Videos Probably Won’t Matter.
The fastest path is not copying big creators. It’s building a smaller, clearer promise you can actually deliver.